Digital Transformation of Enterprises to Enhance Sustainability: How Does the Reputation of Digital Applications Influence the Attributes of E-Commerce

Abstract

Driven by the increase in mobile applications, this study tests a conceptual model which links antecedents of Food delivery applications (FDApps) and their effect on electronic trust (eTrust) and electronic loyalty (eLoyal). By adopting a quantitative approach, we employed a self-administered questionnaire distributed among 501 regular users of FDApps. Partial least squares path modeling was used to test seven hypotheses including direct, moderating, and mediating effects. The findings reveal that eTrust significantly contributes to fostering eLoyal. Additionally, eTrust mediates the relationships between electronic privacy (ePriv), electronic security (eSec), electronic payment (ePay), usability (ULY), electronic innovativeness (eInnov), and eLoyal. Moreover, reputation (RTN) has a positive moderating effect on the relationship between eTrust and eLoyal. The research explores the core elements linked to FDApps, with the goal of improving their business and marketing strategies while increasing consumer satisfaction, thereby boosting repurchase intentions. Therefore, it provides FDApps with insights on the required elements linked to a higher eLoyal.