BECI System of Business English Reading and Writing

Abstract

Purpose: This study puts forward the BECI system under the background of Chinese new liberal arts construction and the guidance of postmodern philosophy and the blended teaching mode in order to sustainably improve students’ Business English Reading and Writing ability and cultivate Business English compound talents who meet the market demand.   Theoretical framework: The research makes use of post-modern philosophy and blended teaching mode to explore the BECI system.   Design/ methodology/ approach: The BECI system teaching mode integrates traditional teaching and digital teaching, and uses information technology, online and offline, multi-modal teaching and process assessment mechanism to comprehensively improve students’ participation and subjective learning status, and cultivate their good study habits.   Findings: BECI system is market-demand-oriented, student-centered and teacher-scaffolded, which includes business knowledge, English knowledge, cross-cultural knowledge and ideological and political knowledge, and advocates the mutual promotion of Business English Reading (input) and Business English Writing (output).   Research, Practice & Social Implications: The research not solely solves some problems, such as complicated teaching content and low learning efficiency of students, Business English Reading and Writing facing with, but also endows learners with the sustainable Business English Reading and Writing ability and good study habits.