Metaverse Studies in Management: A Bibliometric Analysis

Abstract

Organizations have adapted technological innovations to their business activities to realize their future goals. This has enabled metaverse technology to take place in organizational policies. The management mechanism that directs organizational policies has added metaverse applications to business activities. In management metaverse research, studies in the literature were examined. Analyzes were performed using bibliometric analyses with the help of the Web of Science (WoS) database. A total of 289 studies on the research subject included the highlighted words, authors, sources, and relationships. As a result of the research, it has been seen that metaverse studies in management are related to many areas such as marketing, tourism, education, health, and industry, depending on technological change and development. Research results have shown that the metaverse can now shape the policy of many organizations.