Attracting potential blood donors: The role of personality and social marketing
Author:
Affiliation:
1. NECE‐UBI Universidade da Beira Interior Covilhã Portugal
2. DEGEI Universidade de Aveiro Aveiro Portugal
Funder
Fundação para a Ciência e a Tecnologia
Publisher
Wiley
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/nvsm.1694
Reference38 articles.
1. From Intentions to Actions: A Theory of Planned Behavior
2. The theory of planned behavior
3. Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control
4. Still Stable after All These Years? Personality Stability Theory Revisited
5. Social Cognitive Determinants of Blood Donation
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