Parent brand susceptibility to negative feedback effects from brand extensions: A meta‐analysis of experimental consumer findings-Reference-Cited by-同舟云学术

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Parent brand susceptibility to negative feedback effects from brand extensions: A meta‐analysis of experimental consumer findings

Published:2022-02-08 Issue: Volume: Page:
ISSN:1057-7408
Container-title:Journal of Consumer Psychology
language:en
Short-container-title:J Consum Psychol

Author:

Milberg Sandra J.¹,Cuneo Andres¹²^ORCID,Silva Monica³,Goodstein Ronald C.⁴

Affiliation:

1. School of Business Universidad Adolfo Ibañez Santiago Chile

2. Universitat Ramon Llull ESADE Barcelona Spain

3. Escuela de Administracion Pontificia Universidad Catolica de Chile Santiago Chile

4. Georgetown University's McDonough School of Business Washington District of Columbia USA

Funder

Fondo Nacional de Desarrollo Científico y Tecnológico

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/jcpy.1282

Reference127 articles.

1. Consumer evaluations of brand extensions;Aaker D.;Journal of Marketing,1990

2. How prevalent is the negativity effect in consumer environments?;Ahluwalia R.;Journal of Consumer Research,2002

3. The effects of extensions on the family brand name: An accessibility‐diagnosticity perspective;Ahluwalia R.;Journal of Consumer Research,2000

4. The Negativity Effect in Political Advertising: A Meta-analysis

5. Understanding cultural differences in consumers' reactions to foreign‐market brand extensions: The role of thinking styles;Allman H.;Journal of International Marketing,2019

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