Critical Review of Different Approaches of Multiparty Privacy Protection Methods and Effectiveness on Social Media

Abstract

ABSTRACTSocial networking is a significant notion that has emerged for effective communication among multiple users. Social media services are in high demand among users all around the world. Privacy is important on social networking sites, and privacy concerns are particularly sensitive. Social media has numerous applications, and ensuring multiparty privacy (MP) among various users is a critical requirement. Massive research has been undertaken to manage secured MP across network users. However, certain issues still come up, like authentication, co‐ownership of data by third parties, surveillance, and data misuse. The privacy preferences of a certain user are the priority by which the user can adjust or edit their network settings. Conflicts between users can be avoided, high security for personal data can be achieved, and highly confidential information can be maintained with the help of user preferences. Some security flaws in social media allow for the misuse of private information and the emergence of user conflicts. Therefore, privacy preservation techniques are developed and put into practice in order to address privacy concerns and provide improved security during data transfer. These techniques serve as technical assistance in recognizing and resolving disputes inside the MP management. For the construction of privacy preservation methods, real‐world empirical data, user‐centered MP controls, privacy‐improved party analysis, hypothetical privacy support, and privacy assurance in the case of multiparty agreement are required.