Affiliation:
1. School of Management Shanghai University Shanghai China
2. Shanghai Institute of Tourism Shanghai Normal University Shanghai China
3. School of Management Zhejiang University of Finance and Economics Hangzhou China
4. School of Management Fudan University Shanghai China
Abstract
AbstractAlthough the sharing economy in tourism has garnered much positive attention, perennial ethical gray areas have been ignored. Drawing upon the ecological systems theory, we investigate the influence of different systemic factors, classified as individual differences and environmental context, on the ethical behavior of travelers (i.e., reporting malfunctions in a bike‐sharing context and saving water/electricity in a peer‐to‐peer accommodation context). PLS‐SEM and fsQCA are applied to analyze and examine proposed hypotheses. The results complement the factor configuration differences between the two behaviors. Moreover, this study provides new insights into the regulatory guidelines for shared service operators in the tourism industry.