Sustainable medical tourism in the global competitive environment: The case of Cyprus

Author:

Ntais Christos1ORCID,Stavrou Polidefkis1,Fanourgiakis John23,Talias Michael A.1,Kontodimopoulos Nikolaos124

Affiliation:

1. Healthcare Management Program School of Economics & Management Open University of Cyprus Nicosia Cyprus

2. Healthcare Management Program School of Social Sciences Hellenic Open University Patras Greece

3. Department of Management Science and Technology Hellenic Mediterranean University Agios Nikolaos Crete Greece

4. Department of Economics and Sustainable Development Harokopeio University Athens Greece

Abstract

AbstractBackgroundThe aim of this study is to examine the perceptions of Cypriot medical tourism experts regarding the phenomenon of medical tourism, as well as to emphasise the benefits and opportunities for Cyprus to become a highly competitive global healthcare destination.MethodsA Delphi study was conducted in Cyprus, with the participation of 20 experts in the field of medical tourism. At first, 20 experts took part in semi‐structured interviews. Based on their feedback provided during that phase, a structured questionnaire was drawn up and completed, addressing a wide variety of medical tourism‐related issues, such as benefits and losses from the development of medical tourism in Cyprus, advantages and disadvantages of Cyprus in attracting international patients, the key elements of a medium‐ to long‐term strategic plan for the development of medical tourism in Cyprus, the role of the public and private sector and the importance of international accreditation of private and public hospitals.ResultsCyprus appears to have some very favourable qualities when it comes to its listing as a competitive destination for medical travellers. Undeniably, the growth of medical tourism improves all sectors of the economy and society, but the healthcare industry is the one that benefits most. On the opposite end, medical tourism could potentially impact the access of local people to healthcare services. No clear answers were given by the expert respondents on the need for international accreditation of healthcare providers in Cyprus.ConclusionThe competent authorities should promote Cyprus to international markets as a medical tourism destination of choice, upgrading the quality of healthcare services it provides having due regard in parallel to any potential impacts to the access of local population to the healthcare system.

Publisher

Wiley

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