Effects of recalling place memory on promoting cooperative behaviors in local communities

Abstract

AbstractAimsThe present study aimed to develop a theoretical model that explores the influence of recalling place memory on cooperative behaviors in local communities.MethodsFive hundred ninety‐five Japanese residents (mean age = 49.75 years) participated in an online survey, in which they received one of the three interventions: (1) positive memory; (2) neutral memory and (3) negative memory. Participants were instructed to recall their place memories within their living areas and provide ratings for their place attachment, emotional valence, perceived self‐interest, and willingness to engage in cooperative behaviors.ResultsThe results revealed that individuals who recalled positive‐valenced place memories exhibited a higher willingness to engage in cooperative behaviors. Additionally, this study reveals the previously unreported mediating role of place attachment and perceived self‐interest in promoting cooperative behaviors.ConclusionThe findings hold significance in elucidating the relationship between place memory and cooperative behaviors, offering novel insights for community management.