Fifty shades of food: The influence of package color saturation on health and taste in consumer judgments
Author:
Affiliation:
1. Department of PsychologyUniversity of Vienna Vienna Austria
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21317
Reference65 articles.
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4. DEVELOPMENT OF FOOD PREFERENCES
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