When sustainability backfires: A review on the unintended negative side‐effects of product and service sustainability on consumer behavior
Author:
Affiliation:
1. Department of Marketing University of Portsmouth Portsmouth UK
2. Emlyon Business School Lifestyle Research Center Écully France
3. Department of Tourism The University of Queensland St Lucia Queensland Australia
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21709
Reference131 articles.
1. Luxury and sustainable development: Is there a match?
2. Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation
3. Exploring Postconsumption Guilt and Pride in the Context of Sustainability
4. Hippies, Greenies, and Tree Huggers: How the “Warmth” Stereotype Hinders the Adoption of Responsible Brands
5. Suboptimal food, careless store? Consumer’s associations with stores selling foods with imperfections to counter food waste in the context of an emerging retail market
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