Evidence-Based Survey Design: The Use of Ascending or Descending Order of Likert-Type Response Options

Author:

Yonnie Chyung Seung Youn1,Kennedy Megan2,Campbell Ingrid3

Affiliation:

1. 1910 University Dr., Boise State University; Boise Idaho 83725-2070

2. 4615 S Latigo Way; Boise ID 83709

3. 11200 SW 8 Street, CBC 200; Miami FL 33199

Publisher

Wiley

Subject

General Medicine

Reference25 articles.

1. Effects of stem and Likert response option reversals on survey internal consistency: If you feel the need, there is a better alternative to using those negatively worded stems;Barnette;Educational and Psychological Measurement,2000

2. The effects of reversing the presentation order of verbal rating scales;Belson;Journal of Advertising Research,1966

3. The effects of changes in the order of verbal labels and numerical values on children's scores on attitude and rating scales;Betts;British Educational Research Journal,2012

4. Response-order effects in Likert-type scales;Chan;Educational and Psychological Measurement,1991

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