Impact of cause‐related marketing on consumer advocacy and cause participation: A causal model based on self‐reports and eye‐tracking measures
Author:
Affiliation:
1. Department of Marketing Universidad de Valencia Valencia Spain
Funder
Ministerio de Ciencia e Innovación
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21590
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