Research on the Optimization Strategy of Innovation Behavior and Entrepreneurship Intention in Entrepreneurship Teaching

Abstract

Entrepreneurial intention is a necessary prerequisite for prospective entrepreneurs to start a new business, and today’s college students are the potential entrepreneurs of the future. How to improve students’ willingness to start a business is an important topic that a large number of scholars continue to pay attention to. The purpose of this work is to disentangle how college students’ previous innovative behavior affects their entrepreneurial intention from the view of social psychology. Survey data from a vocational college in China indicate that college students’ previous innovative behavior facilitates flow, which in turn affects their entrepreneurial intention. Our empirical findings flourish the research on antecedents of college students’ entrepreneurial intention, make contributions to the research on flow in entrepreneurship, and provide useful recommendations and suggestions in entrepreneurship teaching.