Multiplicative bidding in online advertising-Reference-Cited by-同舟云学术

Multiplicative bidding in online advertising

Published:2014-06 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the fifteenth ACM conference on Economics and computation
language:
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Author:

Bateni MohammadHossein¹,Feldman Jon¹,Mirrokni Vahab¹,Wong Sam Chiu-wai²

Affiliation:

1. Google Research, New York, New York, NY, USA

2. University of California at Berkeley, Berkeley, CA, USA

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/2600057.2602874

Reference16 articles.

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3. Bing Ads 2014. Bing ads bid adjustments. http://advertise.bingads.microsoft. com/en-us/help-topic/how-to/moonshot concaboutadvancedbidding.htm/target-customers-with-bid-adjustments. Bing Ads 2014. Bing ads bid adjustments. http://advertise.bingads.microsoft. com/en-us/help-topic/how-to/moonshot concaboutadvancedbidding.htm/target-customers-with-bid-adjustments.

4. BORGS C. CHAYES J. ETESAMI O. IMMORLICA N. JAIN K. AND MAHDIAN M. 2007. Dynamics of bid optimization in online advertisement auctions. In WWW. 531--540. 10.1145/1242572.1242644 BORGS C. CHAYES J. ETESAMI O. IMMORLICA N. JAIN K. AND MAHDIAN M. 2007. Dynamics of bid optimization in online advertisement auctions. In WWW. 531--540. 10.1145/1242572.1242644

5. CHAKRABARTY D. ZHOU Y. AND LUKOSE R. 2007. Budget constrained bidding in keyword auctions and online knapsack problems. In SSA. CHAKRABARTY D. ZHOU Y. AND LUKOSE R. 2007. Budget constrained bidding in keyword auctions and online knapsack problems. In SSA.

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