Optimising trade-offs among stakeholders in ad auctions
Author:
Affiliation:
1. Microsoft Research, Cambridge, United Kingdom
2. Carnegie Mellon University, Pittsburgh, PA, USA
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/2600057.2602879
Reference21 articles.
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3. Auctions versus negotiations;BULOW J.;American Econ. Rev.,1996
4. DENG X. SUN Y. YIN M. AND ZHOU Y. 2010. Mechanism design for multi-slot ads auction in sponsored search markets. In FAW. 11--22. DENG X. SUN Y. YIN M. AND ZHOU Y. 2010. Mechanism design for multi-slot ads auction in sponsored search markets. In FAW. 11--22.
5. Efficiency-Revenue Trade-Offs in Auctions
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