Marketing and smart city

Author:

Abyre Asmaa1,Al Haderi Kaoutar2,El Kandili Mohamed3

Affiliation:

1. Economic and Social Sciences, Kenitra, Morocco

2. Economic and Social Sciences, Tetouan, Morocco

3. Higher Institute of Engineering and Business (ISGA), Fez, Morocco

Publisher

ACM

Reference23 articles.

1. A smart city initiative: the case of Barcelona;Bakıcı T.;Journal of the KnowledgeEconomy,2013

2. Searching for Smart City definition: a comprehensive proposal

3. Decressac P. (2016). «Le digital au service du marketing territorial » visionary marketing. Decressac P. (2016). «Le digital au service du marketing territorial » visionary marketing.

Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Public Technologies Transforming Work of the Public and the Public Sector;Proceedings of the 3rd Annual Meeting of the Symposium on Human-Computer Interaction for Work;2024-06-25

2. Digital Transformation and Craft Business Resilience in Times of Crisis, the Role of Digital Marketing;Lecture Notes in Networks and Systems;2024

3. A critical analysis of ‘smart cities’ as an urban development strategy in Africa;International Planning Studies;2022-10-27

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