Manipulation of Pakistani Women through Skin-whitening Advertising Discourse-Reference-Cited by-同舟云学术

Manipulation of Pakistani Women through Skin-whitening Advertising Discourse

Published:2019 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 2019 3rd International Conference on Management Engineering, Software Engineering and Service Sciences - ICMSS 2019
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Author:

Ahmed Zahid¹,Zhang Jian¹,Ahmed Khalid²,Farrukh Muhammad³,Irshad Muhammad Nauman⁴

Affiliation:

1. Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, P.R. China

2. Department of English Language and Literature, University of Lahore, Gujrat Pakistan

3. University College of Medical Science, Malaysia

4. Department of Computer Science, GC University, Lahore, Pakistan

Publisher

ACM Press

Reference37 articles.

1. Available from: http://www.pbs.gov.pk/content/population-sex-sex-ratio-average-household-size-and-growth-rate

2. Kumar P., 2002. Concept of beauty in India. International Journal of Cosmetic Surgery and Aesthetic Dermatology.

3. Goon, P. and Craven, A., 2003. Whose debt?: Globalisation and whitefacing in Asia. Intersections: Gender, history and culture in the Asian context, 9.

4. Shankar, P.R., Giri, B.R. and Palaian, S., 2006. Fairness creams in South Asia--A case of disease mongering?. PLoS medicine, 3(7), p.e315.

5. Mehta, A., 2000. Advertising attitudes and advertising effectiveness. Journal of advertising research, 40(3), pp.67--72.

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