Private‐label consumer studies: A review and future research agenda-Reference-Cited by-同舟云学术

Private‐label consumer studies: A review and future research agenda

Published:2021-03-11 Issue:4 Volume:45 Page:844-866
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:Int J Consumer Studies

Author:

Riboldazzi Sabina¹^ORCID,Capriello Antonella²^ORCID,Martin Drew³^ORCID

Affiliation:

1. Department of Economics, Management and Statistics University of Milan‐Bicocca Milano Italy

2. Department of Economics and Business Studies University of Eastern Piedmont Novara Italy

3. School for Hotel, Restaurant and Tourism Management University of South Carolina Columbia SC USA

Abstract

AbstractFocusing on the consumer studies, this review investigates the private label (PL) research to identify emerging themes and future research avenues. Through a systematic review approach, we outline theories, contexts, and methods described in 145 PLconsumer studies published over the past five decades, unveiling a growing and formative body of literature consisting of five themes aggregated into the following three overarching themes: (1) PL buyer characteristics and perceptions, (2) PL marketing stimuli, and (3) PL post‐purchase‐related factors. In the context of these thematic areas, the present study identifies the factors influencing PL buying decision, highlighting peculiarities and characteristics of PL consumer behavior. Finally, we delineate long‐range research goals of PL consumer studies.

Publisher

Wiley

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12675

Reference228 articles.

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