1. Michée A. Lachaud (email: michee.lachaud@famu.edu) is an Assistant Professor in the Agribusiness Program College of Agriculture and Food Sciences Florida A&M University 1740 S. Martin Luther King Junior Tallahassee Florida 32307 USA
2. Boris E. Bravo‐Ureta is professor in the Department of Agricultural and Resource Economics University of Connecticut Storrs Connecticut 06269‐4021 USA