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Proposing Customers Economic Value or Relational Value? A Study of Two Stages of the Crowdfunding Project

  • Published:2020-12-19 Issue: Volume: Page:
  • ISSN:0011-7315
  • Container-title:Decision Sciences
  • language:en
  • Short-container-title:Decision Sciences

Author:

Ma Shuang (Sara)1,Hua Ying1,Li Dahui2,Wang Yonggui3ORCID

Affiliation:

1. School of Information Technology and Management University of International Business and Economics Beijing China

2. Labovitz School of Business and Economics University of Minnesota Duluth Duluth MN 55812 USA

3. College of Business Administration Capital University of Economics and Business Beijing China

Funder

National Natural Science Foundation of China

Publisher

Wiley

Subject

Management of Technology and Innovation,Information Systems and Management,Strategy and Management,General Business, Management and Accounting

Cited by 15 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The reward crowdfunding campaign management process: an engagement perspective;International Journal of Entrepreneurial Behavior & Research;2023-12-19

2. Is product customization always beneficial in the context of C2M platforms? A signaling theory perspective;Technological Forecasting and Social Change;2023-12

3. Crowdfunding With Cognitive Limitations;IEEE/ACM Transactions on Networking;2023-12

4. The impact of the reward scheme design on crowdfunding performance;Technological Forecasting and Social Change;2023-09

5. When investors meet consumers: The roles and interactions of different backers in the crowdfunding market;Decision Sciences;2023-08-04
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