Affiliation:
1. Department of Management Hong Kong Baptist University Hong Kong China
2. Department of Psychology National University of Singapore Singapore City Singapore
Abstract
AbstractIntegrative processing is traditionally believed to be dependent on consciousness. While earlier studies within the last decade reported many types of integration under subliminal conditions (i.e. without perceptual awareness), these findings are widely challenged recently. This review evaluates the current evidence for 10 types of subliminal integration that are widely studied: arithmetic processing, object‐context integration, multi‐word processing, same‐different processing, multisensory integration and 5 different types of associative learning. Potential methodological issues concerning awareness measures are also taken into account. It is concluded that while there is currently no reliable evidence for subliminal integration, this does not necessarily refute ‘unconscious’ integration defined through non‐subliminal (e.g. implicit) approaches.
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