Study on the effect of text direction and temporal focus on advertising persuasiveness-Reference-Cited by-同舟云学术

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Study on the effect of text direction and temporal focus on advertising persuasiveness

Published:2021-09-06 Issue: Volume: Page:
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:Int J Consum Stud

Author:

Xi Yue¹^ORCID,Wang Yudie¹,Jiang Yushi¹,Wang Yedi¹

Affiliation:

1. School of Economics and Management Southwest Jiaotong University Chengdu China

Funder

National Natural Science Foundation of China

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12749

Reference84 articles.

1. Are all experiences of fit created equal? Two paths to persuasion;Avent T.;Journal of Consumer Psychology,2013

2. Work and/or fun: Measuring hedonic and utilitarian shopping value;Babin B. J.;Journal of Consumer Research,1994

3. CEOs' Temporal focus, firm strategic change, and performance: Insights from a paradox perspective;Back P.;European Management Journal,2020

4. Stay away from me;Baek T. H.;Journal of Advertising,2012

5. Writing direction affects how people map space onto time;Bergen B. K.;Frontiers in Psychology,2012

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