The Supply Chain Becomes the Demand Chain
Author:
Affiliation:
1. Cranfield School of Management
Publisher
Wiley
Subject
Management Science and Operations Research,Business, Management and Accounting (miscellaneous)
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/jbl.12037/fullpdf
Reference19 articles.
1. Marketing as Exchange;Bagozzi;Journal of Marketing,1975
2. Mitigating the Myopia of Dominant Logics: On Differential Performance and Strategic Supply Chain Research;Fawcett;Journal of Business Logistics,2012
3. Managing and Measuring Value Co-Creation in Business-to-Business Relationships;Lambert;Journal of Marketing Management,2012
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