Evaluating Conservation Flagships and Flagship Fleets

Author:

Veríssimo Diogo1,Fraser Iain23,Girão Weber4,Campos Alberto A.4,Smith Robert J.1,MacMillan Douglas C.1

Affiliation:

1. Durrell Institute Conservation and Ecology; University of Kent; Canterbury UK

2. School of Economics; University of Kent; Canterbury CT2 7NP UK

3. School of Economics; La Trobe University; Melbourne Vic 3083 Australia

4. AQUASIS--Associação de Pesquisa e Preservação de Ecossistemas Aquáticos; SESC Iparana; Praia de Iparana s/n Caucaia 61600-000 CE Brazil

Publisher

Wiley

Subject

Nature and Landscape Conservation,Ecology,Ecology, Evolution, Behavior and Systematics

Reference32 articles.

1. Measuring brand equity across products and markets;Aaker;Calif. Manage. Rev.,1996

2. Encouraging animal advertisers to pay for the use of animal images: a voluntary certification approach;Abbey;Stanf. J. Anim. LawPolicy,2010

3. Defining flagship uses is critical for flagship selection: a critique of the iucn climate change flagship fleet;Barua;AMBIO,2011

4. Identifying appropriate flagship species: the importance of culture and local contexts;Bowen-Jones;Oryx,2002

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