Caring or Compulsion? The Effects of Consumer Attributions of Risk Information Disclosure in Direct-to-Consumer Prescription Drug Advertising
Author:
Publisher
Wiley
Subject
General Economics, Econometrics and Finance,Sociology and Political Science
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/joca.12178/fullpdf
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3. Attitude toward Direct-to-Consumer Advertising and Drug Inquiry Intention: The Moderating Role of Perceived Knowledge;An;Journal of Health Communication,2007
4. Factors Shaping Physicians' Willingness to Accommodate Medication Requests;Arney;Evaluation & the Health Professions,2014
5. Exploring the Perceived Believability of DTC Advertising in the US;Atkin;Journal of Marketing Communications,2007
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