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Employer Branding: A Brand Equity-based Literature Review and Research Agenda

  • Published:2016-10-14 Issue:1 Volume:20 Page:155-179
  • ISSN:1460-8545
  • Container-title:International Journal of Management Reviews
  • language:en
  • Short-container-title:International Journal of Management Reviews

Author:

Theurer Christian P.1,Tumasjan Andranik1,Welpe Isabell M.2,Lievens Filip3

Affiliation:

1. Technische Universität München; Chair for Strategy and Organization, TUM School of Management; Arcisstraße 21 80333 Munich Germany

2. Bavarian State Institute for Higher Education Research and Planning; Prinzregentenstraße 24 80538 Munich Germany

3. Ghent University; Dept. Personnel Management and Work and Organizational Psychology; Dunantlaan 2 9000 Ghent Belgium

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management,General Decision Sciences

Reference248 articles.

1. Conceptualising employer branding in sustainable organisations;Aggerholm;Corporate Communications: An International Journal,2011

2. Early recruitment practices in Indian B-school campuses and application intentions: role of word-of-mouth endorsements;Agrawal;International Journal of Indian Culture and Business Management,2010

3. Effect of employer brand image on application intentions of B-school undergraduates;Agrawal;Vision: The Journal of Business Perspective,2009

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