‘Identity as work’: Water‐army and disability employment in digital China

Abstract

AbstractThe proliferation of information and communication technologies (ICTs) over the past few decades has changed the world of work. Although extensive studies have discussed the impact of ICTs on work forms and labour relations, scarce attention has been paid to work–identity dynamics in digitally enabled contexts, let alone the issues faced by marginalised people such as disabled people. This article attempts to fill the gaps by examining the relationship between cyber work, identity, and disability in digital China. By analysing ‘water army’ (shuijun), a unique type of cyber work, the article proposes an ‘identity as work’ scenario that includes the production and commodification of identity as the work content, the development of a workable, in‐control identity as the most important return, and the organisation of work around the disability identity. The findings suggest a new and more complex interaction between (marginal) people's identity strategies and work‐related social norms.