The impact of age stereotype threats on older consumers' intention to buy masstige brand products-Reference-Cited by-同舟云学术

The impact of age stereotype threats on older consumers' intention to buy masstige brand products

Published:2022-09-23 Issue: Volume: Page:
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:Int J Consumer Studies

Author:

Bae Hyeyoon¹,Jo Sang Hyun²

Affiliation:

1. Division of Maritime Business and Economics, College of Maritime Humanities & Social Sciences Korea Maritime & Ocean University Busan Republic of Korea

2. School of Business and Technology Management, College of Business Korea Advanced Institute of Science and Technology Daejeon Republic of Korea

Funder

National Research Foundation of Korea

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12867

Reference143 articles.

1. Dimensions of Brand Personality

2. Luxury purchasing among older consumers: exploring inferences about cognitive Age, status, and style motivations

3. When Feeling Younger Depends on Others: The Effects of Social Cues on Older Consumers

4. Application of 'masstige' theory and approaches for the marketing of smartphone brands in India

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