Patient journey and disease‐related digital media usage: A cross‐sectional study among dermatology patients across Germany

Abstract

SummaryBackground and ObjectivesThis study aimed to fill the gap of evidence‐based data by examining the impact of health‐related digital media use's impact on the patient‐physician relationship and patient journey, with the goal of driving positive changes in office‐based dermatological practice.Patients and MethodsGerman individuals with skin conditions completed a questionnaire assessing health‐related digital media use, eHealth literacy, impact of digital media use on the patient‐physician relationship and patient journey, and sociodemographic and health characteristics from June to November 2022, followed by descriptive analysis and linear regressions.ResultsOverall, 919 participants were analyzed (median age: 47.00, interquartile range [28.00; 61.00] years, female: 53.6%, health‐related digital media users: 56.8%). Google and online encyclopedias were commonly used before and after dermatological consultations. Online self‐help groups were used by 75% of non‐treated participants. Digital media use had no impact on the patient‐physician relationship and a positive impact on the patient journey. Positive impacts were associated with higher eHealth literacy, satisfaction with digital media quality, importance of digital media, rural residence, high education, and trust in dermatologists.ConclusionsThe potential of health‐related digital media in office‐based dermatological care necessitates the drive of an evidence‐based digital health platform to improve eHealth literacy and satisfaction with the quality of digital media among affected individuals.