The roles of cognitive benefits and technology usage in predicting students’ sustainable behavioural intentions: The moderating roles of data literacy and marketing strategy

Author:

Liu Chih-HsingORCID,Horng Jeou-Shyan,Chou Sheng-Fang,Yu Tai-Yi,Huang Yung-Chuan,Vu Ho TranORCID

Funder

National Science and Technology Council

Publisher

Elsevier BV

Subject

Tourism, Leisure and Hospitality Management,Education

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4. Financial literacy in tourism and management & business administration entry-level students: A comparative view;Arquero;Journal of Hospitality, Leisure, Sports and Tourism Education,2024

5. Management of immersive heritage tourism experiences: A conceptual model;Bec;Tourism Management,2019

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