Multinational enterprises’ nonmarket strategies: Insights from History
Author:
Publisher
Elsevier BV
Subject
Marketing,Finance,Business and International Management,Strategy and Management
Reference167 articles.
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3. MNE nonmarket strategy in a changing world: Complexities, varieties, and a values-based approach;International Business Review;2024-04
4. My best frenemy: a history-to-theory approach to MNCs’ corporate diplomatic activities;Journal of International Business Studies;2023-12-11
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