1. The prediction of behaviour from attitudinal and normative variables;Ajzen;Journal of Experimental Social Psychology,1970
2. Understanding attitudes and predicting behavior;Ajzen,1980
3. Auto-motives: Preconscious determinants of social interaction;Bargh,1990
4. Being unaware of the stimulus vs. unaware of its interpretation: Why sub-liminality per se does matter to social psychology;Bargh,1992
5. The four horsemen of automaticity: Awareness, intention, efficiency and control in social perception and cognition;Bargh,1994