Strategies to mitigate the cannibalization effect between subscription video-on-demand and transactional video-on-demand-Reference-Cited by-同舟云学术

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Strategies to mitigate the cannibalization effect between subscription video-on-demand and transactional video-on-demand

Published:2024-06 Issue:1 Volume:4 Page:100073
ISSN:2666-9544
Container-title:Digital Business
language:en
Short-container-title:Digital Business

Author:

Baek Hyunmi,Jang Moonkyoung,Kim Seongcheol

Funder

Korea Ministry of Education

Korea Ministry of Science and ICT

Publisher

Elsevier BV

Reference25 articles.

1. When streams come true: estimating the impact of free streaming availability on EST sales;Ananthakrishnan,2016

2. Parallel worlds: Fixed effects, differences-in-differences and panel data;Angrist,2008

3. Competition through exclusivity in digital content distribution;Chiang;Production and Operations Management,2020

4. VOD Programming Handbook, Communication Books;Cho,2015

5. Cannibalism in the marketplace;Copulsky;Journal of Marketing,1976

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