The impact of retailers’ loyalty programs in a supply chain context
Author:
Funder
Natural Sciences and Engineering Research Council of Canada
Publisher
Elsevier BV
Subject
General Engineering,General Computer Science
Reference50 articles.
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3. Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments?;Bazargan;Computational Management Science,2021
4. Should competing firms offer ‘Buy n times, get one free’ loyalty programs? A game-theoretic analysis;Bazargan;Journal of the Operational Research Society,2020
5. Discrete choice analysis: theory and application to travel demand;Ben-Akiva,2018
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