The Impact of the Effectiveness of Sponsorship on Image and Memorizing: Role of Congruence and Relational Proximity-Reference-Cited by-同舟云学术

The Impact of the Effectiveness of Sponsorship on Image and Memorizing: Role of Congruence and Relational Proximity

Published:2014-01 Issue: Volume:109 Page:913-924
ISSN:1877-0428
Container-title:Procedia - Social and Behavioral Sciences
language:en
Short-container-title:Procedia - Social and Behavioral Sciences

Author:

Chebli Leila,Gharbi Abderrazak

Publisher

Elsevier BV

Subject

General Medicine

Reference81 articles.

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