1. Adir, V. (2011). O comunicare specializata.Grafica Publicitara.Bucuresti, ed. Printech,(Chapter 4).
2. Adir, V., Adir, G., Pascu, N.,E. (2009). Print advertising, as vehicle of visual and graphic communication. Acta Technica Napocensis, section II, 52,vol.Ia, 125-128.
3. Adir,V., Adir,G., Pascu, N.,E. (2011). A specialized communication-graphic advertising. Buletinul Institutului Politehnic din Iasi, Tomul LVII(LXI), Fasc.5, 269-276.
4. Ambrose,G., Harris, P. (2010). Design Thinking.Lausanne, AVA Publishing SA, (Chapter 4).
5. Barry, P. (2009). The Advertising Concept Book.London,Thames&Hudson Publisher, (Chapters 3,5,6).