1. The people look at commercials: a study of audience behavior;Steiner;Journal of Business,1966
2. Techniques for Measuring Programme vs Commercial Audiences;Twyman;ARF 15th Annual Conference,1969
3. The people look at commercials: a study of audience behavior;Steiner;Journal of Business,1966
4. Techniques for Measuring Programme vs Commercial Audiences;Twyman;ARF 15th Annual Conference,1969
5. Spare a thought for people controlling the power game;Dickson;Financial Times,1981