How does a global coffeehouse chain operate strategically in a traditional tea-drinking country? The influence of brand authenticity and self-enhancement-Reference-Cited by-同舟云学术

How does a global coffeehouse chain operate strategically in a traditional tea-drinking country? The influence of brand authenticity and self-enhancement

Published:2022-06 Issue: Volume:51 Page:176-186
ISSN:1447-6770
Container-title:Journal of Hospitality and Tourism Management
language:en
Short-container-title:Journal of Hospitality and Tourism Management

Author:

Chen Xiaohua^ORCID,Lee Timothy J.^ORCID,Hyun Sunghyup Sean^ORCID

Publisher

Elsevier BV

Subject

Tourism, Leisure and Hospitality Management

Reference83 articles.

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