Construction and operationalisation of sectorial brands: The case of the Brazilian winemaking sector from the perspective of different stakeholders

Author:

Aparecida Castro Dra Virginia,Moura Engracia Giraldi Dra Janaina de,Caldeira de Oliveira Jorge Henrique

Publisher

Firenze University Press

Subject

General Economics, Econometrics and Finance

Reference58 articles.

1. Country of origin: a competitive advantage?;Agrawal;Int. J. Res. Mark.,1999

2. Wine, history, landscape: origin branding in Western Australia;Alonso;Br. Food J.,2009

3. Strategic assets and organizational rent;Amit;Strat. Manag. J.,1993

4. Apex-Brasil, 2014. APEX-BRASIL- Agência Brasileira de Exportações e Investimentos. Retrieved from 〈http://www2.APEX-BRASILbrasil.com.br/exportar-produtos-brasileiros/como-podemos-ajudar/promocao-de-negocios-e-imagem?Acordeon=promocao-comercial〉.

5. Apex-Brasil, 2015. APEX-BRASIL- Agência Brasileira de Exportações e Investimentos. Retrieved from 〈http://.www.Apex-Brasilbrasil.com.br/projetos-setoriais-com-entidades-parceiras〉.

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