Analyzing the impact of conjunctive labeling as part of a regional wine branding strategy-Reference-Cited by-同舟云学术

Analyzing the impact of conjunctive labeling as part of a regional wine branding strategy

Published:2017-12 Issue:2 Volume:6 Page:155-164
ISSN:2212-9774
Container-title:Wine Economics and Policy
language:en
Short-container-title:Wine Economics and Policy

Author:

Atkin Tom,Wilson Damien,Thach Liz,Olsen Janeen

Publisher

Firenze University Press

Subject

General Economics, Econometrics and Finance

Reference62 articles.

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2. Appellation as an indicator of quality;Atkin;Int. J. Wine Bus. Res.,2010

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5. Women wine consumers: information search and retailing implications;Atkin;Int. J. Wine Bus. Res.,2007

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