1. Managing brand equity;Aaker,1991
2. Structural equation modeling in practice: a review and recommended two-step approach;Anderson;Psychol Bull,1988
3. Relationship marketing of services: growing interest, emerging perspectives;Berry;J Acad Mark Sci,1995
4. Thomas JS, Customer equity: building and managing relationships as valuable assets;Blattberg,2001
5. Exploratory research on audiences' valuation factors of interactive TV advertising: applying diffusion theories;Chung;Korean Media Sci Res,2008