How smartphone advertising influences consumers' purchase intention

Author:

Martins JoséORCID,Costa Catarina,Oliveira Tiago,Gonçalves Ramiro,Branco Frederico

Publisher

Elsevier BV

Subject

Marketing

Reference69 articles.

1. Explain the intention to use smartphones for mobile shopping;Agrebi;Journal of Retailing and Consumer Services,2015

2. Advertising effectiveness from a consumer perspective;Aitken;International Journal,2008

3. Exploring the implications of M-commerce for markets and marketing;Balasubraman;Journal of the Academy of Marketing Science,2002

4. Understanding mobile banking: The unified theory of acceptance and use of technology combined with cultural moderators;Baptista;Computers in Human Behavior,2015

5. Cyberspace advertising vs. other media: Consumer vs. mature student attitudes;Brackett;Journal of Advertising Research,2001

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