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Challenges at the marketing–operations interface in omni-channel retail environments

  • Published:2021-01 Issue: Volume:122 Page:864-874
  • ISSN:0148-2963
  • Container-title:Journal of Business Research
  • language:en
  • Short-container-title:Journal of Business Research

Author:

Bijmolt Tammo H.A.,Broekhuis MandaORCID,de Leeuw SanderORCID,Hirche Christian,Rooderkerk Robert P.,Sousa RuiORCID,Zhu Stuart X.

Publisher

Elsevier BV

Subject

Marketing

Reference85 articles.

1. Agency selling or reselling? channel structures in electronic retailing;Abhishek;Management Science,2016

2. E-Fulfillment and multi-channel distribution;Agatz;European Journal of Operational Research,2008

3. Good practice guide on urban freight transport;Allen;Bestufs Administration Centre,2007

4. Counteracting strategic purchase deferrals: The impact of online retailers’ return policy decisions;Altug;Manufacturing & Service Operations Management,2016

5. The impact of different touchpoints on brand consideration;Baxendale;Journal of Retailing,2015

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2. Omni-channel shopping experiences – to share or not to share?;Cogent Business & Management;2024-03-22

3. Does consumer empowerment enhance brand page stickiness? The role of brand page experience and brand love;Journal of Research in Interactive Marketing;2024-02-14

4. The Digital Disruption of Distribution;Advances in Web Technologies and Engineering;2024-02-08

5. The distribution of retail gross margin: analysis and implications;The International Review of Retail, Distribution and Consumer Research;2024-01-29
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