Determinants of football TV audience: The straight and ancillary effects of the presence of the local team on the FIFA world cup-Reference-Cited by-同舟云学术

Determinants of football TV audience: The straight and ancillary effects of the presence of the local team on the FIFA world cup

Published:2021-04 Issue: Volume:127 Page:454-463
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Uribe Rodrigo,Buzeta Cristian^ORCID,Manzur Enrique,Alvarez Isabel

Publisher

Elsevier BV

Subject

Marketing

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3. The Complexities of Understanding Reported TV Audiences for Live Sports Broadcasts;International Journal of Sport Finance;2023-02

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