Corporate social responsibility authenticity: Investigating its antecedents and outcomes

Author:

Alhouti Sarah,Johnson Catherine M.,Holloway Betsy Bugg

Publisher

Elsevier BV

Subject

Marketing

Reference42 articles.

1. CSR and facets of value creation: The role of key moderators;Alhouti,2013

2. The impact of perceived corporate social responsibility on consumer behavior;Becker-Olsen;Journal of Business Research,2006

3. The emergence of corporate social responsibility in Chile: The importance of authenticity and social networks;Beckman;Journal of Business Ethics,2009

4. The ‘real thing’: Branding authenticity in the luxury wine trade;Beverland;Journal of Business Research,2006

5. Building brand authenticity: 7 habits of iconic brands: Palgrave Macmillan;Beverland,2009

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