Consumer attention to price in social commerce: Eye tracking patterns in retail clothing

Author:

Menon R.G. Vishnu,Sigurdsson Valdimar,Larsen Nils Magne,Fagerstrøm Asle,Foxall Gordon R.

Publisher

Elsevier BV

Subject

Marketing

Reference48 articles.

1. Faces retain attention;Bindemann;Psychonomic Bulletin and Review,2005

2. Predicting human gaze using low-level saliency combined with face detection;Cerf,2008

3. Exploring the effect of the human brand on consumers' decision quality in online shopping: An eye-tracking approach;Chae;Online Information Review,2013

4. Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase;Chandon;Journal of Marketing,2009

5. Exploring human images in website design: A multi-method approach;Cyr;MIS Quarterly,2009

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