Ai robo-advisor anthropomorphism: The impact of anthropomorphic appeals and regulatory focus on investment behaviors

Author:

Hyun Baek Tae,Kim Minseong

Publisher

Elsevier BV

Subject

Marketing

Reference85 articles.

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3. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products;Aggarwal;Journal of Consumer Research,2007

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5. The Effect of Gender Stereotypes on Artificial Intelligence Recommendations;Ahn;Journal of Business Research,2022

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