Using advanced mixed methods approaches: Combining PLS-SEM and qualitative studies

Author:

Kurtaliqi Fidan,Lancelot Miltgen Caroline,Viglia GiampaoloORCID,Pantin-Sohier Gaëlle

Publisher

Elsevier BV

Subject

Marketing

Reference88 articles.

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2. Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth;Aiello;Journal of Retailing,2020

3. Airship. (2023). The Mobile Consumer 2023: Give and Get Come Into Focus. (A Global Consumer Survey Report; p. 42). Airship Group, Inc. https://growth.airship.com/rs/313-QPJ-195/images/Airship-2023-Mobile-Consumer-Survey-EN.pdf.

4. A Note on the Multiplying Factors for Various χ2 Approximations;Bartlett;Journal of the Royal Statistical Society. Series B (Methodological),1954

5. Perspectives: Qualitative computing and NVivo;Bazeley,2013

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