Understanding influencer marketing: The role of congruence between influencers, products and consumers

Author:

Belanche Daniel,Casaló Luis V.,Flavián Marta,Ibáñez-Sánchez Sergio

Funder

Spain Ministry of Science Innovation and Universities

European Social Fund

Government of Aragon

Publisher

Elsevier BV

Subject

Marketing

Reference109 articles.

1. #Hashoff (2017). Influencer Marketer. A #Hashoff State of the Union Report (Fall 2017). Retrieved from: bit.ly/2YA7roM (accessed 9 February 2021).

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3. Measuring social media influencer index-insights from Facebook, Twitter and Instagram;Arora;Journal of Retailing and Consumer Services,2019

4. Authenticity under threat: When social media influencers need to go beyond self-presentation;Audrezet;Journal of Business Research.,2020

5. Antecedents and purchase consequences of customer participation in small group brand communities;Bagozzi;International Journal of Research in Marketing,2006

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